As the Chinese market continues to open up and its digital transformation accelerates, more and more international companies are beginning to pay attention to and enter the Chinese market. Baidu, as China’s leading search engine, provides a variety of marketing solutions for international companies. In the era of digital marketing, Baidu, as China’s largest search engine, can provide international companies with a series of marketing tools and platforms to help them increase brand awareness, attract potential customers and ultimately achieve sales goals. The following is an introduction to Baidu’s common marketing methods to help international companies understand how to use the Baidu platform for effective marketing activities.
1. Search promotion: accurately reach potential customers
Search promotion is the most basic marketing method of Baidu. International companies can purchase keywords related to their business so that their ads appear at the top of search results when users search. This method can directly attract potential customers with clear needs.
2. Brand promotion: building and strengthening brand image
Brand promotion enhances users’ recognition and memory of brands by displaying brand information at the top of search results, including brand logos, slogans, product images, etc. This form is suitable for companies that want to establish or strengthen their brand image.
3. Network Alliance Promotion: Expand Advertising Coverage
Baidu Union Promotion utilizes the resources of alliance websites to display advertisements on multiple partner websites to expand brand exposure. This promotion method can help companies reach more potential customers and achieve wider market coverage.
4. Image promotion: use visual impact to attract users
Image promotion uses visually impactful images to attract users’ attention and is suitable for displaying the highlights of products or services. This promotion method is suitable for products that need to attract users through visual elements, such as fashion, travel, food and other industries.
5. Knowledge promotion: building a professional brand image
Through platforms such as Baidu Knows and Baidu Encyclopedia, companies can participate in answering users’ questions and provide professional answers, thereby establishing a professional brand image. This promotion method helps to enhance users’ trust in the brand.
6. Information flow promotion: naturally integrated into the user’s information flow
Information flow advertising is to integrate advertising content into the user’s information flow, such as news, articles, etc., so that users are naturally exposed to advertisements when browsing information. This form of advertising is relatively hidden, has a good user experience, and is suitable for long-term brand exposure.
7. Baidu Medical Promotion: Provide professional promotion for the medical industry
This form of promotion is specifically aimed at the medical industry. It helps users quickly find suitable medical services by displaying detailed information about the hospital in the search results, including doctor introductions, service items, user reviews, etc.
8. Baidu App Promotion: Seize the Mobile Internet Users
With the development of mobile Internet, more and more users get information through mobile apps. Baidu App Promotion uses the huge user base of Baidu App to carry out mobile advertising promotion and help companies capture mobile users.
9. Baidu Netdisk Promotion: Use cloud storage services for promotion
Baidu Netdisk is one of the largest cloud storage services in China, with a huge user base. Enterprises can promote their products by sharing information, coupons, etc. on Baidu Netdisk to attract user attention.
10. Baidu Map Promotion: Localized Promotion Service
Combined with geographic location information, Baidu Maps promotion can help companies display advertisements to nearby potential customers, which is particularly suitable for industries such as catering, retail, and tourism.
11. Haokan Video Promotion: Using short video platforms to attract users
Haokan Video is a short video platform owned by Baidu. Companies can promote their products by publishing short video content, leveraging the high spreadability and user stickiness of videos to attract user attention.
12. Baidu Tieba Promotion: Accurately Reach Target User Groups
Baidu Tieba is a community forum platform with numerous interest-based forums. Enterprises can promote in the forums related to their business and accurately reach the target user groups.
Baidu has various marketing methods, and international companies can choose and combine them according to their needs and target user groups to achieve the best marketing results. Whether it is to increase brand awareness, attract potential customers or achieve sales goals, Baidu can provide effective solutions. Through precise market positioning and innovative marketing strategies, international companies can better adapt to the Chinese market and achieve brand and business growth.
