In the vape brand marketing, VOOPOO took a unique approach. They used their infinity symbol creatively, collaborating with musicians to create the “Infinity TikTok challenge” soundtrack and launched an online challenge on TikTok. By using the hashtag #sparkyourlife, they successfully raised their brand awareness, and delivered positive brand value to the public. Furthermore, they organized campaigns like retail store check-in and mural pop-up events in offline shops to engage KOLs and generate user content, boosting event exposure.
This creative Infinity Symbol event delivered substantial results. Social media exposure surpassed 66 million, with over 1 million interactions. VOOPOO’s brand reputation on Google Trends grew rapidly, consistently competing with other vape brands.