How can you convince people that you are “No.1”? We teamed up with coocaa and created a video and a fun dance challenge that went viral and made many people connect with each other. We were able to increase brand awareness and fortify our position by attracting numerous clients. This campaign strengthened coocaa’s position as the top television brand in Indonesia.
The dance challenge involved 250 KOLs and KOCs, resulting in an incredible growth in user-generated content. coocaa’s brand-related content reached more than 32.3 million exposures, including 4.8 million views from social media, 8.2 million from Out-of-home (OOH) advertising, and more than 9.8 million from media placement.