coocaa’s use of the Double Eleven day, increased brand awareness, and substantial sales enabled them to successfully dominate the Vietnamese market in 2021. They coordinated their campaign with the start of the AFF competition and many Vietnamese supporters were attracted by celebrities and influencers. KOCs carried out a thorough PR campaign that targeted various customers. The Double Eleven Day’s free shipping offer was highlighted in targeted ads as well as on website banners and articles, to support coocaa’s marketing initiatives.
coocaa’s campaign was widely publicized. Product-related content received 11.7 million views
, website ads received 1.01 million clicks
, social media received 4.17 million exposure
, and finally the Out-of-home (OOH) advertising caught the attention of more than 2.01 million people