Imbue Vietnam Culture in the Brand to Create Localized Heated Trend

Skyworth & coocaa

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Case Overview:

In the first half of 2020, we experienced a global pandemic together. It has changed our lives in different aspects. It has also shaken the Chinese brand’s confidence in expanding global markets. While many Chinese brands are hesitating in their global strategies, Skyworth and its sub-brand Coocaa have taken the initiative to hit the Vietnamese market with hip-hop spirit. In order to promote Coocaa’s strategic cooperation with Vietnamese OTT giant Clip TV, Justa Tee, a hip-hop mentor in Vietnam, launched the TikTok #WatchForFree Challenge.


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