408 Global Television Festival: Leading the Eye Care Future
Skyworth
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UGC
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Project Overview:
To enhance Skyworth’s brand recognition in overseas markets, Skyworth strategically leveraged the topic of a Hong Kong Disneyland trip, capitalizing on the moment of the 408 Global Television Festival and aligning with the [Skyworth Eye Care Statement], then officially initiated fanatic eye care campaigns in the Philippines.
This campaign targeted mothers who are attentive to children’s health issues. Utilizing the endorsement of renowned KOL (Key Opinion Leader) Doctor Alvin and Manila optometry welfare tests to deepen the awareness of eye protection and emphasize the company’s social responsibility.
Outcome:
In Manila, the campaign achieved 80 million+ brand-related content exposures, with 480 participants in offline welfare activities. The event collaborated with offline stores, enabling precise audience engagement and achieving highly efficient sales conversions.
