The Conference on International Exchange of Professionals (hosted by the Shenzhen Center for International Exchange of Personnel, referred to as “the CIEP”) is known as an important stage for the gathering of global talents as well as a window for the exchange and mutual construction of innovative achievements. It takes advantage of social media platforms to reach out to worldwide industry experts and talents, effectively preparing a series of activities under the topic of “promoting scientific and technological innovation, seeking common development, and benefiting global talents” . It increased the conference’s worldwide significance.
In the social media operation strategy, we focus on four major areas: conference activities, talent policy, and China’s science and technology and its working environment, with the goal of comprehensively showcasing China’s science and innovation development environment and talent career development environment as well as conveying the concept of win-win cooperation to overseas talents and science and innovation enterprises.
We picked Facebook, LinkedIn, and Twitter as our communication home fields, and we successfully boosted CIEP’s awareness and participation among target groups through a variety of unique social media activities that are relevant to audience requirements. This not only promotes CIEP’s successful engagement with target groups abroad, but it also increases the brand value and connotation of CIEP.
CIEP’s annual social media operation KPI was fully met throughout the account’s operation, with the social media publishing volume reaching 124% and the followers increase reaching 100%.
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